Bahrain Women in the third media campaign “Take-in- Just and Give-by-Just”

Bahrain Women in the third media campaign “Take-in- Just and Give-by-Just”

“Consumerism is no more an individual and personal habit resulting from the power of lust practiced by some people here and there, but it became an intended system based on the philosophy of happiness and a marketed pattern that is allegedly considered the best human lifestyle and the main catalyst of economy, growth and development”. From this point and with the advent of the Holy Month of Ramadan, BWA launched through its social networks, Media Campaign III “Fast but let goodness lasts”  under the slogan “Take-in-Just and Give-by-Just”. The campaign aims to highlight on the phenomenon of extravagance (unwise consumption) during the Holy Month, especially food consumption, thus, its devastating impact on communities – the message which BWA hopes to deliver is that true happiness lies in moderation whereas greed is the enemy of the inner-peace.

Through its position in the social networks, where the campaign aims to shed light on the

 

Leave a Reply

Your email address will not be published. Required fields are marked *